South Korea draws many foreign TV and film productions, but risks losing out as Japan and Thailand offer bigger incentives, insiders say
South Korea has become a significant player in the global entertainment scene, and has also recently emerged as a popular filming destination for overseas production teams.
Foreign shows and films are increasingly choosing Korea as their backdrop – turning places into globally recognised settings.
Last month, season 2 of the Netflix original series XO, Kitty drew quite a buzz upon its release, dethroning Squid Game season 2 to claim the No 1 spot on Netflix’s global TV series rankings.
The protagonist, Kitty, a Korean-American high-school student, and her friends frequent Seoul’s hipster area Seongsu-dong, Han River Parks area and the bustling streets of Jongno district.