Turning their noses up at food has become an art form, with excuses becoming more and more outlandish as little ones do their best to avoid eating foods they don't like.

Now a television experiment hosted by paediatrician, Dr Ranj Singh reveals some hilarious reasons why food is deemed unsuitable including chicken which is too 'chikeny', vegetables which have 'disgusting vitamins' and carrots which are too 'hot.'

Turning their noses up at food has become an art form and excuses become more and more outlandish as little ones do their best to avoid eating foods they don't like

The experiment shows what happens when a bunch of fussy eaters (aged four to six) were invited to lunch and the results are captured in an honest and funny fly-on-the-wall video.

Reflecting on the film, Dr. Ranj Singh says: 'Not only did the experiment prove useful, and at times surprising even to myself, the children didn't fail to amaze or amuse.

'What really came through was that fussy eating isn't always a 'textbook' problem, and the exact behaviour can be unique to each child.

'That's why advice to parents not only has to be broadly relevant, but also clear, simple and practical so that they can apply it in their own homes, no matter what the situation.'

Children give their genuine reactions when presented with a plate of food they don't like

The experiment brought to light the barriers kids can put up when parents try to feed them healthy food

In the video, when asked what meat he likes to eat, six-year-old Leo replies 'I eat the chicken skin but I don't eat the chicken…it's too chickeny.'

Joshua, also six, thinks children don't like Brussels sprouts because 'they've got disgusting vitamins in them.'

Five-year-old Claudia already knows how she would address the situation if her child was a fussy eater

She says: ' 'I would first freak out. I would say if you want a piece of chocolate cake…I would make them eat their vegetables that they didn't eat.'

Claudia, five, (pictured) says she would 'freak out' if her own children said they didn't want to eat vegetables

The experiment, by global healthcare company Abbott, was developed in collaboration with consumer behaviour consultant, Philip Graves.

Mr Graves says: 'The experiment really brought to light the barriers kids can put up when parents try to give them healthy foods.

'For example, when Joshua's parents very reasonably tried to convince him of the nutritional benefits of eating vegetables, they inadvertently created an association in his mind that it was the vitamins he didn't like, and Claudia has already learned that 'freaking out' is an appropriate reaction if she experiences fussy eating with her own children one day in the future (even though it's a response that hasn't worked with her).'